Meredith Integrated Marketing

New York, NY – June 20, 2011 – Cavoure Advisors is delighted to announce the recruitment of Ian J. Cohen to Meredith Integrated Marketing (MIM) as the Vice President of Business Development for the Digital Group.  MIM is a leading direct and digital marketing provider that uses extensive resources to provide brands with compelling CRM strategies and solutions.  Its parent company, Meredith Corporation, has acquired or invested in a number of companies to enhance its capabilities.  These include digital agencies O’Grady Meyers and Genex; social media and word of mouth marketing specialists.  Mr. Cohen will lead all business development activities for the two agencies.

Mr. Cohen brings over 15 years of agency and media experience to the role.  Prior to joining Meredith Integrated Marketing, Mr. Cohen was a Vice President and Director of Client Services for GyroHSR, a business to business marketing services agency that provides branding, strategy, research, planning and digital services to clients in the CPG, financial services, technology and healthcare segments.  Earlier in his career, Mr. Cohen was in account management and development positions with TBWA Chiat/Day and Foote, Cone & Belding.

Ian received his Bachelors degree in marketing and communications from Rider University.

About Meredith Corporation

Meredith Corporation (NYSE: MDP, www.meredith.com) is the leading media and marketing company serving American women.  Meredith combines well-known national brands such as Better Homes and Gardens, Parents and Family Circle, with 12 local network-affiliated television brands in fast growing markets.  Meredith uses multiple distribution platforms including print, television, online, mobile and video to provide consumers with the content they desire and to deliver the messages of its marketing partners.  Meredith also features full-service marketing solutions capabilities that provide national and international companies with innovative and cutting edge marketing services.  Meredith has significantly added to its portfolio through acquisitions and investments in the digital, mobile, word-of-mouth, health care and database areas.

About Cavoure Advisors

Cavoure Advisors is a senior level, retained executive search firm based in Chicago, Illinois. Cavoure emphasizes value creation for its clients, extraordinary levels of quality and client service, and a thoughtful, consultative approach. The firm focuses on the recruitment of board directors, chief executive officers, general managers, and senior functional leaders in information technology, finance, supply chain, sales and marketing, and human resources. Cavoure serves a broad range of clients nationwide, with an emphasis on consumer products, technology, healthcare, industrial products, and wholesale distribution.